Blog Posts

Episode 4 Marie Wiese on the She Breaks the Mold Podcast at

Episode #4: Marie Wiese, Author & President of Marketing CoPilot

Episode #4  – Today’s conversation with Marie Wiese touches on many of the key issues facing women at work today – no matter what industry you work in.

Marie is President of Marketing CoPilot, author of You Can’t Be Everywhere – A Common Sense Approach to Digital Marketing for Any Business, and host of the Common Sense Marketer podcast. Marie’s road to entrepreneurship was a bit winding – likely a trend we’ll see a lot of from now on. After graduating from university and following her undergrad with a post-grad certificate in public relations, she worked as a parliamentary secretary for a cabinet minister in Ottawa.  She followed that up with years of senior level corporate experience in sales and marketing including in financial services and the financial technology sectors, before branching out into entrepreneurship.

I worked with Marie in my last job at an innovation centre where she was an executive in residence, consulting tech start-up entrepreneurs on digital marketing strategies and we found we have a common ambition to help women at work.

While the early part of this talk will definitely appeal to marketers,

What you’ll learn from Marie:

  1. Excellent advice about digital marketing
  2. Why she’s passionate about engaging women in STEM – and particularly in the fast-growing technology industry that’s currently under-represented by women
  3. How she came up with her direct, yet authentic and empathetic approach to providing tough feedback
  4. Why she thinks work-life balance doesn’t exist and what women should focus on instead
  5. What her husband’s illness and taking six months off work taught her about structuring her business and planning for the unexpected


Highlights, by time:

  • 04:20 – The real reason Marie started Marketing CoPilot
  • 09:20 – Where the idea for “You Can’t Be Everywhere” came from and why Marie suggests accepting as much help as possible when starting to write a book
  • 15:50 – What Marie thinks of the efforts until now to empower women and encourage them to take on STEM, and particularly technology, careers. Spoiler: She thinks we’re still missing some key points
  • 16:40 – The shocking stats, at least in Canada, that show just how under-represented women are in tech entrepreneurship, and what this means for the industry and our society as a whole in the future
  • 18:00 – How the gender pay gap still shows up in tech and the impact on society if Artificial Intelligence designers and programmers continue to be white men. What we need to do to improve pay equity, work environments and the meaningfulness of work to attract more women
  • 24:30 – How the “hoodie ‘n’ jeans” environment turns women off tech entrepreneurship and isn’t overly welcoming to a diverse audience
  • 24:30 – Why it can be harder for women in professional services to provide direct feedback to clients, and how Marie has learned to approach this
  • 31:30 – Why Marie thinks work-life balance is a fallacy not worth pursuing and how she gives herself permission to treat herself well, not matter what’s going on, instead
  • 35:00 – What she learned from having to take time away from her business to care for her husband and how it helped her future-proof her business
  • 41:20 – Marie’s evolving take on what ambition means to her and why she wants us to focus on our own goals instead of external expectations
  • 46:40 – What being the major breadwinner in her home and her husband’s role as stay-at-home-dad is teaching her kids

We touched on so much in this conversation – confidence, the gender pay gap, and how to approach the unexpected Marie’s experiences and advice are transferrable beyond the worlds of marketing and technology and I hope you took something away from this broad conversation on Marketing CoPilot

You Can’t Be Everywhere – A Common Sense Approach to Digital Marketing for Any Business

The Common Sense Marketer Podcast

Leave a Comment

Your email address will not be published. Required fields are marked *